Facebook Messenger, Instagram Direct, WhatsApp, or Telegram are much more than simple message transport services. While messengers are not yet at the focus of attention in Central Europe, they already play a tremendous role in several Asian industries. In the future, messengers will be most crucial regarding revenue increases also for tourism.
Anyone who knows Facebook will know: The only constant is change. Facebook’s founder Mark Zuckerburg and messenger expert Stan Chudnovsky scan developments, set trends, and are likely to buy innovative start-ups for incredible sums on their way. In January 2021, ONE TO ONE obtains information in a live Q&A session directly with the VP of messenger Chudnovsky on the latest developments. So much is certain: Rumour has it in Silicon Valley. How will Facebook’s latest offspring look like, and what is its implication for the development of messenger marketing as a whole?