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Messenger Marketing,
Merely a Side Issue?

Messaging! That’s What Facebook Is Up To.

Facebook Messenger, Instagram Direct, WhatsApp, or Telegram are much more than simple message transport services. While messengers are not yet at the focus of attention in Central Europe, they already play a tremendous role in several Asian industries. In the future, messengers will be most crucial regarding revenue increases also for tourism.

Anyone who knows Facebook will know: The only constant is change. Facebook’s founder Mark Zuckerburg and messenger expert Stan Chudnovsky scan developments, set trends, and are likely to buy innovative start-ups for incredible sums on their way. In January 2021, ONE TO ONE obtains information in a live Q&A session directly with the VP of messenger Chudnovsky on the latest developments. So much is certain: Rumour has it in Silicon Valley. How will Facebook’s latest offspring look like, and what is its implication for the development of messenger marketing as a whole?

Data Security and Privacy

Following the old saying “Birds of a feather flock together” Facebook pushes the development of closed groups which suggests more privacy – at least at first glance. Private and encrypted services are supposed to give the user a sense of security, whereas, at Facebook, privacy is of high commercial interest. The more discernible a group’s focus, the more targeted the newsfeed’s content, which transforms into an individualized messenger service. Facebook has long recognized the financial potential of messaging. Hundreds of experts are working on further development using enormous resources. That is no surprise since this core issue is equally essential as appealing in a monetary aspect.

Friends-Tab, a dating function similar to Tinder, and the use of apps as group experience-rooms are additional planned features to enlarge the users’ field of activity on Facebook & Co to generate revenue by targeted offers at the end of the day. The approach to the subject is as simple as effective: One must only reflect on the own behavior to realize that messaging is already part of our digitalized everyday life. Bottom line: Messenger marketing or messaging is increasingly becoming a digital key issue over the coming years with enormous financial potential.

Cross-Channel Communication Instead of App Hopping

You belong to Team WhatsApp, but I prefer Instagram? In the future, it will not matter at all. The rollout of Facebook Messenger’s and Instagram Direct’s link is currently in process, barrier-free communication between different services is not only for Facebook but also for Google and Apple a key topic. In the future, all messages are supposed to converge in one messenger. That indicates basically that each one drives the car he or she loves, but everyone is on the same road.

Mobile Payments Instead of Penny-Pinching

Asia is also light years ahead in the field of digital payments. WeChat Pay in China counts over half a billion active users. The populous country India is the most relevant market for WhatsApp: WhatsApp Pay is already part of everyday life, and Brazil went along only recently. Compared to these predominant pay services, PayPal and Apple Pay, listing 250 and 383 million users, come across as somewhat small on the digital payment market. That is supposed to change significantly in the future. Conclusion: Messenger services develop growingly as digital companions covering many areas, from entertainment to shopping along with payment. And right here is the chance for the thriving tourism industry to exploit the advantages of messenger marketing.

Messenger Marketing Instead of Guessing on Target Groups

Groups of clearly stated tourist interests and experience desires, barrier-free offers via all kinds of apps, individualized offers as well as related payment services for one-to-one bookings. Sounds almost sounds too good to be true? The development and implementation of these scenarios will come true more rapidly than we can spell Facebook. The good news: The ONE TO ONE messenger marketing service is already using the most attractive apps to win over those guests with complex technology who got cold feet before the booking until now.

Messenger Marketing Is Rethought

The complex technological application ONE TO ONE is characterized primarily by its way of thinking that is multidimensionality. It is not just about collecting data or automatically answering customer questions. As a “marketing as a service” solution, ONE TO ONE counts on direct communication, individualized dialog, and custom-fitted campaigns, which undoubtedly push up returns of tourism companies and regions reliably and transparently. Naturally, the whole process is compliant with GDPR as guaranteed by our data protection officer.

ONE TO ONE – Think Big!

  • The starting situation: Merely 3% of tourist websites’ visitors convert. By this, we mean they place an inquiry, buy a voucher, or book directly. 97% of all visitors do not generate revenue. In other words, they are getting lost.
  • The aspiration: By messenger marketing, ONE TO ONE turns 97% in customers and guests. The formulated goal is to generate bookings and reliably increase the return.
  • The tools: ONE TO ONE’s messenger marketing reaches approximately 85% of all users in Austria via WhatsApp and roughly 50% via Facebook, respectively. Messenger marketing runs on trained, widely used systems. Contacts are visible to the provider, automatizations generate revenue without any additional expense, and messenger dialogs raise traffic.

Messenger marketing is the latest opportunity to address customers and guests directly, unerringly, and individualized. In this way, customers are accompanied during their journey on your website and inspired them for a booking.

Do you want to know more? Contact the experts of ONE TO ONE now!

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